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Healthcare cost is mushrooming day by day, with the advancements made in the medical sector. Health insurance companies play an important role in imparting quality health and healthcare solutions. The augmenting number of benefits and the increasing need of these products have been responsible for privatization of health insurance, which has brought great changes in an insurance sector.

The private medical insurance players have made strides in innovation in ensuring better reach of their products. Insurance solutions have been positioned as tax savers, gifts, OPD and saving instruments. Further ahead, there are a variety of value added services offered at little or no cost with these products.

Large numbers of private medical insurance companies are turning up in Indian market. These can be either a sole organization or a tie-up between an Indian and the non-Indian organization. HDFC Ergo Health Insurance Ltd. (formerly Apollo Munich Health Insurance) is one such joint venture between the Apollo Group of Hospitals, a healthcare leader in Asia and Munich Health, part of Munich Re, leaders in insurance and re-insurance sector in Europe.

With the vision to provide innovative healthcare solutions to citizens of India, this private medical insurance have appeared with its tailor made products. They have embodied several features to ensure that they meet their common goal of providing quality healthcare to the Indian masses.

Looking into different aspects of health cover requirements by the common man, it has brought a complete plan, Easy Health that provide maximum number of benefits under a single plan. Besides it, there are Maxima, Easy Travel and Personal Accident Plans that can be purchased for an individual, family or group.

In addition to the above mentioned products, there are few services that make HDFC Ergo Health (formerly Apollo Munich), a private Medical insurer, special and unique. These products are powered packed with different add-on services that come free with them. These are ‘Healthline’ and ‘Cashless Hospitalization’.

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