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Healthcare cost is increasing day-by-day, with the advancements made in the medical field. Health insurance companies play a significant role in providing quality health and healthcare solutions. The increasing number of benefits and the arising need of these products have been responsible for privatization of health insurance, which has brought a revolution in insurance sector.
The private sector players have made several strides in innovation in ensuring better reach of their products. Insurance solutions have been positioned as gifts, tax savers, OPD and saving instruments. Furthermore, these are being offered along with a variety of value added services at little or no cost.
Large numbers of private health insurance companies are emerging in market. These can be either a sole company or a tie-up between an Indian and the non-Indian company. One such tie-up is HDFC Ergo Health Insurance Ltd. (formerly Apollo Munich Health Insurance), 
With the vision to provide healthcare solution to citizens of India at affordable costs, this private health insurance has emerged with its tailor-made products. They have incorporated several features in order to meet their common goal of providing quality healthcare to masses.
Looking into the needs and requirements of the common man, it has brought a comprehensive plan, Maxima that provide maximum coverage under a single plan. Apart from this, there are Easy Health, Easy Travel and Personal Accident Plan that can be bought up for an individual, family or group.
In addition to these products, there are few services that make HDFC Ergo Health (formerly Apollo Munich), a private Health insurer, special and unique. These products are powered pack with different value added services that comes free. These are ‘Healthline’ and ‘Cashless Hospitalization’.
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