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Health care sector in India is mushrooming day-by-day, with the advancements made in the medical field. At present, there are 12% of people under medical coverage but looking at the graph, it can be said that this number will increase in the coming years. It has been observed that the increasing number of benefits and the arising need of these products have been responsible for privatization of health insurance, which has brought the revolution in insurance sector.
The private health care sector has made strides in innovation to ensure better reach of their products. Insurance solutions have been positioned as gifts, tax savers, OPD and saving instruments. Along with it, a range of add-on services are also offered with the products.
Myriad of private health care companies are emerging in market. These are either a sole company or a tie-up between two. One of such tie-up is HDFC Ergo Health Insurance Ltd. (formerly Apollo Munich Health Insurance), the joint venture between the Apollo Group of Hospitals, a health care leader in Asia and Munich Health, part of Munich Re, leaders in insurance and re-insurance sector in Europe.
With the vision to provide innovative health care solution to the citizens of India, this private health care organization has emerged with its tailor-made products. They have incorporated their philosophy of 'Let's Uncomplicate' in every product to help Indians to avail quality health care.
Looking into the common man’s health care needs, they have brought a comprehensive plan, Maxima that provide broad cover under a single plan. Apart from it, there are Easy Health, Easy Travel and Personal Accident plan that can be bought for an individual, family or group.
In addition to the above mentioned products, there are few services that make HDFC Ergo Health (formerly Apollo Munich), a private Health care organization, special and unique. These products are powered pack with several value-added services that comes free. These are ‘Healthline’ and ‘Cashless Hospitalization’.
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