Apollo Munich Health Insurance Company Limited was previously known as Apollo DKV Insurance Company Limited. The company started as a joint venture between Apollo Group of Hospitals and DKV AG, Europe's largest private health insurer (Deutsche Krankenversicherung AG) on the 8th of August, 2007. Apollo DKV started on a journey to re-define the health insurance sector in India. The stake holding of the two companies were in the ratio of 74:26 (Apollo Group of Hospitals—DKV AG).
About the promoters:
DKV, with its headquarters in Cologne, Germany, was the market leader in Europe and one of the top 5 health insurance providers in the world. The company was represented across Europe and Asia. Since DKV was a part of the ERGO Group, it was a part of Munich Re Group, one of the world’s largest re-insurers.
Apollo Group of Hospitals is the largest healthcare provider in Asia. The group changed the way healthcare was perceived in the nation. Apollo Hospitals brought many modern medical techniques which were previously not available in the country. This gave Indians the chance to get world-class treatment without having to leave the country.
Branding and Positioning of Apollo DKV:
Apollo DKV changed the focus of the market and customers from ‘curative’ to ‘preventive’ healthcare. The brand identity of Apollo DKV, in the form of the joyful and healthy man, depicted the innovative stand of the company. Since Apollo DKV started on the journey with the prime aim of helping people stay healthy regardless of medical care expenses, the ‘Happy Man’ also illustrated the company’s ‘Let’s Stay Healthy’ philosophy.
Apollo DKV was the only health insurance provider in the country that was backed by an integrated healthcare group and one of the largest pure health insurance providers in the international market. The mission of the company was to constantly provide customers with innovative healthcare solutions to meet their healthcare needs.
Products launched by Apollo DKV:
Apollo DKV launched a number of health insurance products, which are till date, among the best medical insurance policies in the nation. The plans launched by Apollo DKV were:
Easy Health Individual Health Insurance Plan
Easy Health Family Health Insurance Plan
Easy Travel Insurance Plan
Personal Accident Insurance Plan
Apollo DKV to Apollo Munich:
In December 2009, Apollo DKV was renamed as Apollo Munich Health Insurance. The company continues to bring out innovative products. Apollo Munich offers a large number of customer care services to help people stay healthy and fit always. The journey of uncomplicating health insurance in the country has just begun and has a long way to go.